The Financial Conduct Authority’s PPI claims commercial featuring the animatronic head on tank treads and the voice of Hollywood Star Arnold Schwarzenegger has seen great success. However, MoneySavingExpert founder Martin Lewis said the advertisements are misleading. He believes the advice provided can trap consumers into paying for their PPI claims.
The commercials featured Schwarzenegger’s disembodied head walking on tank treads telling consumers and bus passengers to “do it now” and make a claim for their mis-sold insurance policies. However, it commands consumers to search Google for “FCA PPI” instead of providing an actual URL directly to the FCA’s PPI page.
Lewis said search engine algorithms will use this keyword to display primary advertisements from claims companies who would charge a substantial fee if they can make your complaint gain success and refunds. In search engines, organic unsponsored results often appear below one or two company advertisements related to a particular keyword.
PPI is the biggest UK financial scandal in history. It has gained the bank industry over £40 billion in refunds and penalties. About £25 billion had been returned to consumers. The FCA has made its decision in March 2017 to impose a PPI claims deadline by August 29, 2019. All complaints performed after this date will not receive any support from the regulator.